Digital printers, whether our own TrafficJet™ or other dedicated traffic sign printers, differ from common desktop inkjet printers in many respects. While “plug and play” is a hip and appealing phrase, it’s really out of place in the context of our industry. Call it aspirational, but don’t call it reality. Wide-format digital printers are more complex - far more moving parts with more complex ink and delivery systems, as well as substrate varieties, than your office desktop printer pulling from a stack of office supply copy paper.
Unfortunately, some shops getting into digital printing for the first time are often given an incorrect understanding of maintenance needs, hearing descriptions that some are “maintenance-free”. But as airplanes love to be airborne, printers are happiest when they are doing what they are designed to do, print. And the more the better. But downtime, and maintenance, are a reality for all printers. Each printer manufacturer provides instructions for daily, weekly, and monthly maintenance. And in many cases, daily maintenance - as short and simple as 10 minutes a day, is often the most critical to perform.
Many factors go into selecting the right printer for your operation. Remember to make a commitment to follow the manufacturer’s maintenance schedule. Maintenance procedures are not difficult to understand or follow, nor should they intimidate or prevent you from adopting this new technology. Simple, but proper, maintenance will keep your printer at its best, and leave you smiling, knowing you’ve made the right investment in technology.
To learn more about Avery Dennison Reflective Solutions, visit us at: reflectives.averydennison.com.
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