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Consumer Packaged Goods

Our innovative CPG packaging and labeling solutions help brands make a strong statement on the shelf.

 

In the packaged goods industry, distinguishable packaging and an eye-catching shelf presentation can be the difference between sales and consumer indifference. To stand out on busy store shelves, products need labels and packaging that clearly express the brand's significance to consumers.

 

At Avery Dennison, we work directly with CPG brand owners and leverage our experience and materials science expertise to identify innovative label and packaging solutions for consumer packaged goods.

Consumer Packaged Goods

Beer & Beverage

Our innovative bottle labeling materials provide leading brewers and beverage manufacturers with more creative branding possibilities than ever before, including the “no-label” look that blends with substrates such as frosted and matte glass. Our other materials for bottlers include pasteurization-resistant clear-on-clear films, metalized papers and an array of specialty mix-and-match materials tailored to brewers and other chilled beverage makers.

 

Label and packaging materials >

Regional sites available: BR | AR + UY | CL | CO

 

Item-level tracking, authentication, near field communications >

Food

Our advanced labeling materials for food are affixed to glass, plastic and paper containers at grocers and retail stores around the world—playing a vital role in the attraction of consumer attention. We also produce labels approved for direct and indirect application to food items, as well as functional labels that help maintain the freshness of a variety of food products.

 

Fastening tools for the food industry >

 

Item-level tracking, authentication, near field communications >

Home & Personal Care

We work closely with converters and brand owners in the home and personal care industries to create labeling and packaging materials that vividly express a particular product's advantages and points of difference. Our films and adhesive materials are engineered to conform and perform with unique container shapes, distinct colors and eye-catching graphics that help a product stand out on the shelf.

 

Label and packaging materials >

Regional sites available: BR | AR + UY | CL | CO

 

Item-level tracking, authentication, near field communications >

 

Consumer packaging fastener solutions >

In-Store Media Solutions

Vestcom, an Avery Dennison company, offers highly effective in-store media solutions to better engage shoppers at their critical point of decision, at the shelf-edge.

 

Our unique ability to deliver price-integrated, item-specific messaging enables Retailers to monetize high-value shelf-edge real estate while elevating the shopper experience offering product education, inspiration, new item discovery and promotional offers:

  • shelfAdz™ convert price tags to high visibility media vehicles, overlaying brand and promotional content
  • healthyAisles® integrates health and wellness attributes at shelf, helping shoppers better identify items that meet their needs
  • storeLink™ enables flexible deployment of in-store digital media across multiple screen providers, with centralized content management and measurement

Learn more about Vestcom's in-store media solutions >

Supply Chain Solutions

Our innovative manufacturing labeling solutions help you facilitate fast and accurate production, routing, and delivery to improve the value of your products. Labeling at the item level extends the reach and power of your brand, while also reducing cycle times and throughput costs, increasing data capture rates, and improving scanning operations.

 

Why barcode? >

 

Is RFID right for you? >

 

Work-in-process >

 

Print and apply solutions >

 

Routing solutions >

 

Item identification >

 

Pallet/carton labeling >

 

Global service and support >

 

Request a free tracking, accuracy labeling productivity and analysis >

 

Consumer packaging solutions >

Wine & Spirits

With the myriad of spirit and wine choices available today, it is ever more important for labels for wine and spirits to have a unique design and express a clear brand identity to drive product selection at the shelf. We offer both traditional and sustainable solutions that enhance the most important element of every wine and spirit purchase decision: the label.

 

Label and packaging materials >

Regional sites available: BR | AR + UY | CL | CO

 

Item-level tracking, authentication, near field communications >