What attracted you to your chosen work?
I have an academic background in Economics and hands-on experience in Procurement and Marketing in Thailand. After finishing my MBA in the Netherlands, I aimed to progress my career in marketing with a focus on market insights and strategy to leverage my analytical skills. I was particularly drawn to the role of Market Intelligence, which shapes business strategies and decision-making. I love the idea of having that kind of impact and influence. My work requires me to continuously learn about industry & sustainability trends, competitive movements, emerging technologies, and evolving consumer behaviors.
What skills did you develop early that are still useful today?
Early on, I developed valuable research, analysis, and communication skills. I learned how to independently collect and analyze data, conduct comprehensive market research with external partners, and derive a keen understanding of competitor strategies. I also recognized the essence of effective communication, conveying key insights through impactful presentations.
Working extensively with market data in a fast-paced environment, I cultivated the ability to synthesize complex information into actionable insights using analytical tools to identify trends and opportunities. This experience of connecting the dots and refining complex information into clear, concise summaries remains instrumental today.
How have you grown in your career at Avery Dennison?
I was born and raised in a culture where confrontation, especially with senior management, is less common. Working at Avery Dennison with diverse backgrounds has been a transformative experience. I have embraced the importance of challenging others constructively and providing feedback that fosters collaboration and drives positive team outcomes. Throughout my career, I have consistently sought opportunities to expand my skill set, gaining strategic thinking and stakeholder management expertise.
At the beginning of 2024, I stepped up to a managerial role with increased responsibilities, leading Market Intelligence, long-term strategy discussions, and sustainability projects to prepare the organization for the European Green Deal. My professional network has grown significantly, connecting me with stakeholders across various levels and functions. This journey has been about embracing new challenges and continuously growing personally and professionally.
