The Netherland’s largest online retailer of traffic, text and information signs, with more than 10,000 traffic-related products in their portfolio, has just purchased their first TrafficJet Print System.
TrafficSupply specializes in personalizing traffic signs. Their clients can simply add their own logos to pre-designed parking signs, or request a more complex custom full-graphic design. Many of their clients are formal design and advertising agencies - customers who take a very precise and critical view of color and design. TrafficSupply was challenged to go beyond the traffic industry requirements for reflectivity and durability, and find a solution to a limitless array of custom colors as well. And in their mind it was simple - just find a print system that meets the demands of both the traffic and commercial graphics industries.
As they conducted their search, TrafficSupply found many systems capable of meeting their commercial graphics needs, and a much smaller number meeting the traffic industry needs. Many of the traffic printers were not suitable for their custom color requirements. They found inks that had limited color gamuts and shorter much shorter warranted durability. And just as important as the print platform, compatibility with a full series of retroreflective sheetings was a critical factor in their selection process.